Luma

About

Luma is an AI creative platform built by Luma Labs that provides intelligent agents to direct creative work from concept to delivery. Powered by their Unified Intelligence models including Ray3 (a state-of-the-art reasoning video model) and Nano Banana (image generation), Luma Agents coordinate and orchestrate multiple AI systems to generate end-to-end creative work spanning text, images, video, and audio. The platform integrates best-in-class models from across the industry — including Sora 2, Veo 3, Kling, ElevenLabs, and GPT Image — giving creators access to category-defining tools through a single interface. Luma offers individual plans with free trial credits, team plans with collaboration features, and enterprise options with custom fine-tuning and SSO. Their mission is to build unified general intelligence that can generate, understand, and operate in the physical world.

Features

• •AI agents that coordinate creative work across text, image, video, and audio
• •Ray3 — state-of-the-art reasoning video model with HDR support
• •Nano Banana and Nano Banana Pro image generation models
• •Integration with top third-party models (Sora 2, Veo 3, Kling, ElevenLabs)
• •Team collaboration with projects and organization features
• •Commercial use included on all plans
• •Guest collaborator access with edit permissions
• •Usage analytics and user spend limits for teams
• •Enterprise options with custom fine-tuning and SSO
• •API access for programmatic creative workflows

Use Cases

• •Creative teams producing multi-modal content across video, image, and audio
• •Filmmakers and video producers generating concept videos and storyboards
• •Marketing agencies orchestrating end-to-end campaign creative with AI
• •Individual creators accessing multiple best-in-class AI models through one platform
• •Enterprises needing custom fine-tuned creative AI with team management