Gumloop Review: Is This No-Code AI Automation Tool Worth $37/Month?

The Pitch

Gumloop is a no-code AI automation platform that lets you build workflows by dragging and dropping blocks. Think Zapier, but with AI models baked directly into the flow — you can scrape websites, process documents, enrich leads, and pipe everything through GPT-4 or Claude without writing code.

Sounds great on paper. But there are a lot of tools making this exact promise right now. So does Gumloop actually deliver?

I've been testing it for a few weeks. Here's the honest take.

What Gumloop Actually Does

At its core, Gumloop is a visual workflow builder. You create "flows" — chains of actions that trigger, process, and output data. The difference between Gumloop and something like Zapier or Make is that AI is a first-class citizen here, not a bolted-on integration.

Here's what that looks like in practice:

Document processing: Drop in a PDF, Excel file, or Google Sheet. Tell Gumloop what to extract. It uses AI to pull structured data, categorize content, or summarize documents. This actually works well for things like invoice processing or contract review.
Web scraping: Point it at a URL and tell it what data you want. No need to inspect elements or write selectors. The AI figures out the page structure and extracts what you need. It's not perfect — complex sites with heavy JavaScript can trip it up — but for basic scraping, it's genuinely useful.
Lead enrichment: Feed it a list of companies or people. It scrapes the web, pulls data from various sources, and enriches your CRM records. Integrates with Salesforce and HubSpot.
SEO workflows: Keyword research, content analysis, performance tracking. Connects to Google Analytics and Semrush.
Email campaigns: Automated sequences triggered by user behavior, list management, performance tracking.

The template library is decent. There are pre-built flows for common use cases, and you can customize them or build from scratch. The drag-and-drop editor is intuitive — I didn't need to watch a tutorial to get a basic flow running.

Pricing: The Credit Problem

Here's where things get complicated. Gumloop uses credit-based pricing:

Free: 2,000 credits, 2 concurrent flows, forum support
Solo: $37/month — 10,000 credits, 1 user, API access, event triggers
Team: $244/month — 60,000 credits, up to 10 users, workspaces, Slack support
Enterprise: Custom pricing

The issue isn't the price itself — $37/month is reasonable for an automation tool. The issue is understanding what a "credit" actually buys you.

A standard AI call costs 2 credits. An advanced AI call (GPT-4 or Claude Sonnet) costs 20 credits. Scraping steps, enrichment nodes, and other actions also consume credits at varying rates. So that 10,000 credits on the Solo plan? It might last you a month if you're running a few simple flows. Or it might be gone in a week if you're doing heavy AI processing.

This is my biggest gripe with Gumloop. I don't love credit systems in general — they make it really hard to predict your monthly spend. With Zapier, I know I'm paying for X number of tasks. With Gumloop, I'm constantly doing mental math on credit consumption.

There's also no annual discount mentioned on their site, which is unusual.

What's Actually Good

The AI integration is seamless. This is Gumloop's real selling point. In Zapier, using AI means setting up a separate OpenAI or Anthropic integration, managing API keys, formatting prompts manually. In Gumloop, you just drop an AI block into your flow and tell it what to do in plain English. It's genuinely faster.

Web scraping without code. If you've ever tried to build a web scraper, you know it's a pain. Gumloop's AI-powered scraping isn't going to replace a proper scraping infrastructure for serious data collection, but for quick-and-dirty extraction — grabbing prices from competitor sites, pulling contact info from directories — it works surprisingly well.

The learning curve is low. I had a working automation running within 15 minutes of signing up. The visual editor makes it easy to understand what each flow does, and the template library gives you solid starting points.

Document processing is strong. Pulling structured data from PDFs is one of those tasks that sounds simple but is surprisingly annoying. Gumloop handles it better than most tools I've tried.

What's Not Great

Credit anxiety is real. I mentioned this already, but it's worth emphasizing. When every AI call costs credits, you start second-guessing whether a workflow is "worth" running. That friction undermines the whole point of automation — you're supposed to set it and forget it, not constantly monitor your credit balance.

Limited integrations compared to Zapier. Gumloop connects to the major platforms (Salesforce, HubSpot, Google Suite, Slack), but Zapier has 6,000+ integrations. If you need to connect to niche tools, you might hit a wall.

Complex flows can get messy. The visual editor is great for simple 5-10 step flows. But once you start building complex automations with branching logic and error handling, the canvas gets cluttered. There's no great way to organize large flows.

Support is limited on lower tiers. Free gets forum support only. Solo gets "limited support prioritization" — whatever that means. You need the $244/month Team plan for Slack support.

No mobile app. You can't monitor or trigger flows from your phone. Minor, but annoying.

Who Should Use Gumloop

Small marketing and sales teams who need to automate lead enrichment, email outreach, and CRM updates without hiring a developer. This is Gumloop's sweet spot.

Content teams doing competitive research, SEO analysis, or bulk content processing. The web scraping and document processing features are genuinely useful here.

Solopreneurs who want AI-powered automation but don't want to manage API keys and write Python scripts. The $37/month Solo plan is reasonable if your workflows stay within the credit limits.

Who Should NOT Use Gumloop

Developers. If you can write code, you'll get more flexibility and lower costs using the AI APIs directly, or using a tool like n8n that gives you code-level control.

Enterprise teams with complex workflows. The visual editor doesn't scale well for 50+ step automations with complex branching. Look at something like Temporal or custom-built solutions.

Anyone who needs predictable billing. If credit anxiety sounds like it would drive you crazy, go with a task-based pricing model instead.

Gumloop vs The Alternatives

Gumloop vs Zapier: Zapier has way more integrations and predictable pricing. Gumloop has better native AI capabilities. If AI is central to your workflows, Gumloop wins. If you need to connect 15 different SaaS tools, Zapier wins.

Gumloop vs Make (formerly Integromat): Make is cheaper and more flexible for complex workflows. Gumloop is easier to learn and better at AI-specific tasks. Pick based on your priority.

Gumloop vs n8n: n8n is open-source and self-hostable, giving you maximum control. But you need technical skills. Gumloop is for people who want the AI automation without the DevOps.

Gumloop vs Lindy: Lindy takes a more agent-based approach — you create AI "employees" rather than workflows. It's a different paradigm. Gumloop is more traditional workflow automation with AI sprinkled in.

The Verdict

Gumloop is a solid tool that does one thing well: it makes AI-powered automation accessible to non-technical people. The drag-and-drop builder works, the AI integration is seamless, and the pricing is reasonable for small teams.

But the credit-based pricing model creates unnecessary friction, the integration library is limited compared to established players, and the visual editor struggles with complexity.

If you're a small team that needs AI-heavy automation and you're comfortable monitoring credit usage, Gumloop is worth trying — especially since the free tier lets you test it properly. If you need broad integrations or predictable billing, look elsewhere.

Rating: 7/10 — Good at what it does, held back by pricing complexity and integration depth.

Try the free tier before committing. You'll know within a day whether it fits your workflow.